Launch of English edition of  

Walk for Peace: Transcultural Experiences in China

and agreement-signing ceremony at the 2017 London Book Fair


Time: 14:00-15:30, Tuesday, 14 March 2017

Venue: 5F110 China International Publishing Group (CIPG), Olympia London W14 8UX


  • New World Press, China
  • Global China Press, UK


  • Global China Institute, UK
  • The China Media Centre, University of Westminster, UK  

Chair: Mrs Ingrid Cranfield, President of Global China Press   


14:00-14:05 Mrs Ingrid Cranfield: Welcome and introduction of guests
14:05-14:10 Prof Xiangqun Chang: Introducing Walk for Peace: Transcultural Experiences in China 
14:10-14:15 Mr XIANG Xiaowei: Greeting remarks
14:15-14:20 Mr MA Rujun: Greeting remarks
14:20-14:25 Professor Martin Albrow: address
14:25-15:00 Walking into a Transcultural Era: a conversation between Lord Bates, author of Walk for Peace, Professor Kerry Brown and Professor Hugo de Burgh
15:00-15:15 Q & A
15:15-15:25 Signing of contracts between New World Press and Global China Press,  followed by group photo for all the speakers and guests

Speakers (in alphabetical order)

  • Professor Martin Albrow FAcSS, Honorary Vice President of British Sociological Association, Professor Emeritus of the University of Wales, UK
  • The Rt Hon Lord Bates, author; Minister of International Development, UK Government
  • Professor Kerry Brown, Director of Lau China Institute, King’s College London, UK  
  • Professor Xiangqun Chang, Director of Global China Institute, Honorary Professor of UCL, UK  
  • Professor Hugo de Burgh, Director of the China Media Centre, University of Westminster, UK
  • Dr MA Rujun, Vice-President of New World Press, China
  • Mr XIANG Xiaowei, Minister Counsellor, Cultural Office, Chinese Embassy to the UK

About the author and editor of Walk for Peace

Author: The Rt. Hon. Lord Michael Bates, Member of House of Lords, current Minister of State for Department of International Development, former Deputy Chairman of the Conservative Party; forma Minister of State of Home Office; forma Deputy Speaker and Deputy Chairman of House of Lords. Charitable walk includes:

  • Walked 1,865 miles from Buenos Aires to Rio for the Olympic Truce, raising over £250,000 for UNICEF (2016)
  • Walked 1,059 miles from Beijing to Hangzhou, raising over £90,000 for the Red Cross (2015). This walk is the subject of Walk for Peace.
  • Walked 1,041 miles from London to Berlin, raising over £40,000 for Friedensdorf International (2014)
  • Walked 518 miles from London to Derry, raising over £50,000 for Save the Children (2013)
  • Walked 2,916 miles from Olympia to London to raise awareness for the 2012 Olympic Truce (2012). 

Editor: Lady Xuelin Li Bates, Chairman of Walk for Peace Foundation UK; Senior Vice Chairman & Secretary General of UK Chinese Business Association; Chairman of Zhejiang UK Association.

About the book

1. Walk for Peace by The Rt. Hon. Lord Michael Bates; edited by Lady Xuelin Li Bates, The Chinese-English combined edition published by New World Press, Oct 2016 (ISBN 978-7-5104-6029-6)
2. Walk for Peace: Transcultural Experiences in China (English Edition) by The Rt. Hon. Lord Michael Bates; edited by Lady Xuelin Li Bates, published by Global China Press, Dec 2016 (ISBN 978-1-910334-38-6 DOI
3. Walk for Peace: Transcultural Experiences in China (Chinese Edition) by The Rt. Hon. Lord Michael Bates; edited by Lady Xuelin Li Bates, published by Global China Press, Dec 2016 (ISBN 978-1-910334-39-3 DOI
4. The English-Chinese combined editions published jointly by Global China Press and New World Press 2017 (ISBN 978-1-910334-44-7 DOI

In 2015, the author, the Rt. Hon. Lord Michael Bates walked 1,059 miles from Beijing to Hangzhou, raising over £90,000 for the Red Cross of China. The book consists of 71 diary entries and dozens taken of and by the author on the walk. It also includes five Appendices, which provide information related to the ‘Walk for Peace’ series.

This is the second book in the Transcultural Experiences with ‘Three Eyes’ book series, jointly edited by Lixing Chen, Professor of Sociology, Kwansei Gakuin University, and former President of the Japan–China Sociological Society (JCSS), Japan; and Xiangqun Chang, Director of Global China Institute and Honorary Professor of University College London, UK.

Extracts from Walk for Peace

 ‘The recent YouGov Opinion Poll found that the Chinese were the most optimistic people in the world, with 41% responding to say they thought that the world was getting better and 33% responding to say it was getting worse; the figures for Britain were that only 4% thought the world was getting better and 65% thought it was getting worse. I realised that if I were to accurately view the real China, then I needed to change the lens I was observing it through, from cynical and pessimistic to sentimental and optimistic. Not to do so would be akin to trying to understand the meaning of Chinese characters using the Latin alphabet.’

‘My chosen mode of getting around on my three-month visit to China was an unusual one – walking. I was undertaking a charity walk from Beijing to Hangzhou, roughly following the Grand Canal connecting the two cities and extending some 1,000 miles …. When you walk, you need to engage with the communities you walk through in a real way – seeking food, water, shelter and advice on directions.’

’In each country I walk through, 23 so far, what strikes me most are not our differences, which are trivial, entirely cultural and massively over-stated, but our similarities, which are vast, awe-inspiring and largely unexplored.’

Other invited guests and Journalists  (in alphabetical order)

  • Ms Yuezhu Cheng, Cameraman, The Golden Age News Group, UK
  • Mr Neil Clarke, Student, University of York, UK; Research Assistant, Global China Institute, UK
  • Ms Sophie Ford, Graphic designer and typesetter, Global China Press, UK
  • Mr Kaushal Goyal, Editor-in-Chief & CEO, GBD Books, India
  • Mr Arjun Goyal, General Manager, GBD Books, India
  • Dr Chiho Ivan Hon, Translator, Global China Institute, UK
  • Mrs Yue Parkinson, Special Correspondent, Financial Times, UK
  • Mr Mark Lee, Graphic designer and typesetter, Global China Press, UK
  • Mr Li Ning, General Manager, The Golden Age News Group, UK
  • Mr LIANG Xizhi, Correspondent, Xinhua News Agency, London
  • Ms MA Lei, Second Secretary, Cultural Office, Chinese Embassy to the UK
  • Ms Mengyi Ning, Cameraman, The Golden Age News Group, UK
  • Ms RU Jing, General Manager, Cypress Books Ltd, UK
  • Mr Zhiyong Wang, Correspondent, China Net, UK
  • Ms Coco Wei, Master’s student, University of Westminster, UK
  • Dr Belinda Wu, Research Fellow, Development Policy and Planning, Open University, UK
  • Mr Xiaoxing Wu, Producer and Cameraman, Phoenix TV, UK
  • Mr Donghai Yang, General Manager, Fortune International Ltd, UK; Secretory of the Chinese Veterans’ Society, UK
  • Ms Emily Zhao, Reporter, Phoenix TV, UK
  • Dr ZHOU Qingping, Visiting Fellow, China Media Centre, University of Westminster; Associate Professor, College of Journalism and Communication, Hunan University, China



时间: 14:00 - 15:30, 2017年3月14日星期二

地点: 中国国际出版集团展位 5F110 CIPG, Olympia London W14 8UX


  • 新世界出版社有限责任公司
  • 全球中国出版社有限责任公司


  • 全球中国研究院
  • 威斯敏斯特大学中国传媒中心

主持人: 英格丽·克兰菲尔德女士全球中国出版社社长


14:00-14:05 英格丽·克兰菲尔德女士欢迎并介绍嘉宾
14:05-14:10 常向群教授介绍图书《为和平徒步——中国之旅的超文化体验》合作出版发布相关情况
14:10-14:15 项晓炜公参致辞
14:15-14:20 马汝军副社长致辞
14:20-14:25 马丁·阿尔布劳教授发言
14:25-15:00 步入转文化新时代 —— 作者麦克·贝茨勋爵, 凯瑞·布朗教授和戴雨果教授对谈
15:00-15:15 嘉宾、学者提问
15:15-15:25 新世界出版社与全球中国出版社签约仪式(嘉宾见证并合影,之后全体与会者合影留念)


  • 马丁·阿尔布劳教授, 英国社科院院士,英国社会学会荣誉副会长,威尔士大学荣休教授
  • 麦克·贝茨勋爵,本书作者、英国上议院议员,终身贵族;英国政府国际发展部国务大臣
  • 凯瑞·布朗教授,英国伦敦国王学院中国研究院院长
  • 常向群教授,全球中国研究院院长,全球中国出版社总编,英国伦敦大学学院荣誉教授  
  • 戴雨果教授,英国威斯敏斯特大学中国传媒中心主任
  • 马汝军博士,新世界出版社常务副社长
  • 项晓炜先生,中国驻英大使馆文化处公使衔参赞


作者: 麦克·贝茨勋爵,英国上议院议员,终身贵族。现任英国国政府国际发展部国务大臣,原保守党副主席、上议院副议长及副主席。2009年开始进行慈善公益徒步。自2011年开始,贝茨勋爵在夫人雪琳的帮助下进行了以下长距离慈善公益徒步:

  • 2016 年“为欧林匹克休战徒步”,从阿根廷·布宜诺斯艾利斯到巴西·里约热内卢,历时115天,徒步3025公里,募集了超过26万英镑善款捐给联合国儿童基金会;
  • 2015 年“为和平徒步”,从中国北京到杭州,历时71天,徒步1702.7公里,募集了9万英镑善款捐给红十字会推荐的沿途慈善项目;
  • 2014 年“为和平徒步”—— 纪念第一次世界大战爆发100周年,从英国伦敦到德国柏林,历时54天,募集了4万英镑善款捐给德国和平村慈善机构用于帮助战乱地区儿童的救援工作;
  • 2013年“为和平徒步”——为叙利亚儿童徒步,历时35天,徒步834.9公里,募集了5万英镑善款捐给拯救儿童基金会用于帮助叙利亚儿童;
  • 2011—2012 年“为奥林匹克休战徒步”,从希腊奥林匹亚到英国伦敦,历时300天,徒步4,693.1公里。



汉英合订本《徒步中国——爱与和平的信仰征程》〔英〕麦克贝茨勋爵著  李雪琳贝茨勋爵夫人等编译,中国新世界出版社2016年出版ISBN 978-7-5104-6029-6
英汉合订更新版《为和平徒步—中国之旅的超文化体验》〔英〕麦克贝茨勋爵著  李雪琳贝茨勋爵夫人等编译,英国全球中国出版社与新世界出版社2017年版DOI ISBN 978-1-910334-44-7
本书是全球中国出版社的“三只眼”超文化系列丛书的第二卷。该丛书由陈立行和常向群共同主编。陈立行是日本关 西学院大学社会学学院教授。曾任联合国地域开发中心 (UNCRD) 研究员,日中社会学会会长。常向群是全球中国研究院院长,伦敦大学学院 (UCL) 的荣誉教授。


“来自最近一项 YouGov 民意调查,数据显示中国人是世界上最乐观的人, 有 41% 的中国人回答说他们认为世界正在变得越来越好,而 33% 的人回答说世界变得越来越糟;在英国只有 4% 的人认为世界正在变得越来越好,而 65% 的人认为世界变得越来越糟。我意识到如果要准确地观察真正的中国,我就需要换个镜头,抛弃玩世不恭和悲观情绪,变得情感丰富而且积极乐观。”

“我感觉自己就像 15 世纪大航海时代前夕的探险家,内心深处坚信在大西洋和太平洋之间一定有一条航道,只是还缺乏确凿的证据。在一瞬间探险家有强烈的冲动,不再满足于地图前的分析论证,直接踏上一条船,去寻找那条航道。对我来说,徒步就是踏上那条船。”

“截止2016年,我徒步已走过了 23 个国家,最震撼我的并不是国与国之间细微的不同,那都只是些文化上的差异,并且常常被过分夸大;真正让我震撼的是国与国之间巨大的共性,那种共性令人敬畏、鼓舞人心,并仍然有待我们去探索。”      

其他邀请参会者和记者 (按姓氏拼音顺序)

  • 常诚先生,全球中国研究院研究助理;约克大学学生,
  • 程月竹女士,黄金时代传媒集团 摄影记者
  • 苏菲·福特女士,全球中国出版社美编排版
  • Kaushal Goyal先生,印度GBD图书公司总编兼首席执行官
  • Arjun Goyal先生,印度GBD图书公司总经理
  • 韩志豪博士,全球中国研究院,翻译
  • 何越女士,英国《财经时报》特约记者
  • 马克·李先生,全球中国出版社美术设计排版
  • 李宁先生,黄金时代传媒集团 总经理
  • 梁希之先生,新华社伦敦分社记者
  • 马蕾女士,中国驻英大使馆文化处二等秘书
  • 宁梦昕女士,黄金时代传媒集团 摄影记者黄金时代传媒集团 摄影记者
  • 茹静女士,英国长青书公司总经理
  • 王志勇先生,中国网驻英记者
  • 魏玄子女士,威斯敏斯特大学硕士研究生
  • 吴晓星先生,英国凤凰卫视编导、摄影记者
  • 吴芝懿博士,英国开放大学发展政策与规划研究员
  • 杨东海先生,英国福利达国际有限公司总经理;英国华人老兵连联谊会秘书长
  • 赵爽女士,英国凤凰卫视记者  
  • 周清平博士,威斯敏斯特大学中文传媒中心访问学者,湖南大学新闻传播与影视艺术学院副教授
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